Convenience Delivered… Virtually!

In consideration of the health and safety concerns that come with having a live trade show in the Covid-19 era, Capitol conducted it’s second consecutive virtual trade show! In 2020, we had only one week’s notice that we were going into lockdown (March 2020, anyone?). Due to the short notice, we simply transitioned to using our CD Virtual Trade Show App exclusively.

For 2021 we partnered with vFairs to provide a unique digital experience with virtual booths, vendor presentations, videos, and live chat rooms. We even brought back the most exciting part of a live trade show – new product samples! Each store that registered by the early bird deadline got a box so full of samples we could barely fit them all.

Photos showing the trade show sample box packed to ship and expanded to show contents

Up Close with the Vendors

Our virtual show platform allowed our vendors to display their items, upload documents and videos, chat with customers, and include presentations in the show auditorium. Customers were able to browse through booths and presentations, take advantage of show-exclusive deals, talk to vendors, and even save information and videos for later.


  • Over 100 vendors

  • Over 200 brand new items

  • Over $2,500 in savings on over 700 available items

  • 11 grand prize raffles

  • 108,870 TIP points earned

Trade Show Booth featuring Capitol Kitchen

Giveaways & Prizes

The show may have been virtual, but the prizes weren’t! We love doing giveaways, so all customers who purchased during the show were included in the pool for prize drawings. An additional raffle for a local weekend getaway was drawn from just the post-show survey participants.

Prizes included:

Trade Show Prize - 15,000 TIP Points
Trade Show Prize - Smart Watch
Trade Show Prize - Laptop
Trade Show Prize - Yeti Cooler
Trade Show Prize - Fly Fishing Rod and Accessories
Trade Show Prize - Binoculars
Trade Show Prize - Smart TV
Trade Show Prize - Local Weekend Getaway
Trade Show Prize - Go Pro
Trade Show Prize - Tablet

Looking to the Future

We can’t wait to see everyone in person again for the 2022 trade show next year! Lessons learned through this year’s virtual platform will inform the development of the show going forward, possibly including an expanded virtual platform to accompany the live show. Our post-show surveys showed that while our attendees still desire in-person events, a surprising number preferred the option of a virtual trade show!

People walking on a rope bridge in the jungle on the 2019 TIP trip