About Katie Scaggs

Katie handles creative development within the Capitol marketing department. Her core expertise lies in design, communication, and print production.

Is a Loyalty Program Right for Your Store?

2021-06-10T11:00:33-06:00June 9th, 2021|

Are your customers looking for loyalty? In the article ‘the Path to Greater Share of Wallet Lies in Digital Loyalty,’ Angela Hanson of CSNews.com writes about the importance of a high-quality loyalty program. Seventy-three percent of customers are likely to switch brands if they don't get a simple, personalized and consistent experience across

Stock Up for Memorial Day Weekend

2021-05-19T13:04:09-06:00May 19th, 2021|

Our Retail Consultants have seen their share of busy holiday weekends. Memorial Day weekend is the kickoff to the busy summer season. Now is the time to start stocking up to ensure your store is ready for this big weekend and the months following. Below are some recommendations from our expert Retail Consultants

Your Digital Presence: What are You Leaving on the Table?

2021-05-04T11:54:29-06:00May 10th, 2021|

Your customers are online, are YOU? Meet your customer where they are - in this case, virtually. Especially in the era of Covid, people are searching for destinations online ahead of time. Use your web presence to let them know what products you carry (food service, specialty items, alcohol/tobacco), show them that your

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