The 5th of may is the anniversary of the Mexican Army’s victory over the French Empire at the Battle of Puebla, on May 5, 1862. While the observance of Cinco de Mayo is more popular in America than Mexico, it is a great time to celebrate Mexican-American culture. Cinco de Mayo beer sales are huge – rivalling the Super Bowl!

Take advantage of this by featuring your burrito or taco program, positioning the Corona or Modelo prominently, or advertising your options online!